Advertising Strategies To Boost Up Your Ecommerce Game In Post Covid 19 Conditions

In March 2020, global retail website traffic hit 14.3 billion visits signifying an unprecedented growth of e-commerce during the lockdown of 2020. The internet has been a bone to us in many ways, be it helping us to connect with the world, express our views, acquiring knowledge, or even business.  Ecommerce was a revolutionary step in our buying and selling of commodities.

Here are some of the important tips to increase sales and profitability of your eCommerce:

1. Reach in-market shoppers with Google Shopping ads

Google shopping campaigns are a no-brainer for any e-commerce company. With a Shopping campaign, you can prominently advertise your products at the top of the Google search results at the exact moment people are looking to buy the kinds of products you sell. Your Shopping ads can include product images, price points, ratings, offers, and other key info that makes it easy for customers to "add to cart."

2. Turn likes into sales with Shopping on Instagram

For years, it has been believed that search marketing is for driving sales and social marketing is for building brand awareness. Though this absolute distinction between the two channels is becoming less and less valid every year. Basically, what makes social shopping such a strong eCommerce marketing tactic is the elimination of friction. By enabling your followers to effortlessly make purchases, Instagram has effectively brought the power of search to social media.

3. Up your cross-selling game with pop-ups

Another way to boost your eCommerce digital marketing strategy is with pop-ups: the windows that temporarily take over site visitors’ screens to present them with additional offers.

4. Instill trust with customer reviews

Shopping on Instagram is driving a substantial amount of traffic to your product pages, but things are also going poorly in the sense that those page views aren’t converting into sales at a terribly high rate.  Limited discretionary income makes consumers cautious about spending their money, and a glowing review from someone who’s already bought one or more of your products works in your favor.

All the great minds with business ideas, who want to enter the eCommerce race must build a strong brand. The three main aspects to focus on are – Growth, Efficiency, and Engagement. Also, always keep brainstorming for new ideas to keep your brand and product attractive and appealing to the people.