Baby Skincare Brand Mamaearth Owner & Co-Founder Varun Alagh Untold Story

Varun Alagh is the founder and CEO of Honas Consumer Private Limited, which launched its first baby food brand Mamaearth in November 2016. The company is headquartered in Gurugram, India. Mamaearth has been declared as the first MadeSafe certified brand in Asia. Varun and his wife Ghazal Alagh, who plays the lead role of the main mom in the business, founded the baby skincare brand Mamaearth. The net value of the company is 115 million.

Varun Alagh Qualifications

Varun holds a degree in electrical engineering from the Delhi Secondary Industrial School (2001-2005). He then completed his management studies (PGDM) with a specialization in marketing finance at XLRI Jamshedpur (2005-2007).

During his training, he had the opportunity to work with companies such as Colgate Palmolive, Havells Electric, Madura Garments, Maruti, and Nokia on internships and LIVE projects.

Early Career Of Varun Alagh 

After graduating from university, Varun joined Hindustan Unilever Limited in 2007. The first year he worked as a sales management intern. It was part of this annual educational program. He spent six months in marketing at Lakme and Lifebuoy. He spent the next six months in customer marketing and sales in northern India.

After completing the entire school year, he was hired in May 2008 as Regional Sales Manager at Hindustan Unilever Ltd., Delhi NCR. He was responsible for the 600 million trade with 29 people across 22 categories in-home care, personal care, food, and beverage.

After two years he was promoted to Regional Sales and Customer Manager in Delhi NCR and Rajasthan in 2010. He led a team of 37 people with 67 customers who directly sold 55,000 retail stores in Delhi and Rajasthan.

After nine months, he was again promoted to regional manager of the South Asian Innovation Deodorants brand. In this role, he led innovation and communication for Sure / Rexona Deodrants in South Asia as well as market development and digital strategy for Asia.

In March 2012 he left Hindustan Unilever and joined Diageo PLC as Senior Brand Manager - Smirnoff. This role put him in charge of the world's largest premium spirits brand, Smirnoff, which is also India's largest vodka brand. He also looked above and below the line (ATL and BTL). Including digital and commerce activation for Smirnoff across India.

He joined Coca-Cola in May 2013 and worked as a Brand Manager for two years. Through a combination of various marketing measures, he was successful in achieving brand, company, market share, and inventory goals. He was then promoted to Senior Brand Manager to manage customer marketing for the Coca-Cola brand in India and southwest Asia.

Origin Of Idea

When Varun and Ghazal discovered that their newborn Agastya had a skin condition called eczema. Your skin is allergic to many substances and turns red and thick when exposed to such chemicals. The couple had to research the market for non-toxic childcare products.

The doctor recommended using only natural products to make the condition worse. However, Mr. and Mrs. Alagh found that most childcare products in India contained poisons. In addition, they did not think it appropriate to compromise on quality. As a result, they had to ask relatives and friends traveling abroad to give their children non-toxic skincare brands. According to Varun Alagh, mamaearth was established after no alternative to suitable brands without toxins for children was found in India.

Mamaearth has its own website where you can buy various baby skincare products. Mamaearth childcare line is also accessible through various eCommerce platforms like Amazon, Firstcry, Nykaa. It is also present in 120 major Indian cities.

Bollywood celebrity Shilpa Shetty, who is a mother of two, became the Mamaearth brand ambassador in 2017. She believed that non-toxic products are the best. She, therefore, invested INR. 1.6 million euros in the company. In addition, Mamaearth has raised additional funding of $ 4 million from Fireside Ventures and Stellaris Ventures Partners.