Netflix Has Announced The Promotional Offer "STREAMFEST" Only For Indians

HIGHLIGHTS 

• Netflix canceled its one - month free trials earlier this month.
• Now, Netflix has announced a "STREAMFEST" that will let users stream shows for free with no cost for 2 days.
• The StreamFest will be available on December 4, only for Indians, and may later expand to other countries.

When Netflix canceled its one-month free trials earlier this month, there was a hint from the company that it would bring more promotional offers to attract customers.

According to its words, Netflix looking to start a new StreamFest promotion as the global video streaming platform looks to drive subscriptions. This means that those who still haven’t got an active Netflix subscription will be able to stream content on the platform for 2 days, for free. The first event of its kind will be kicking off in India on December 4. The Netflix StreamFest promotions were confirmed by the company during the Quarantine 3 2020 earnings call and will be taken to other countries as well. 

 The promotional offer called "StreamFest" will only be available to Indian users on the said date as the company is in the testing phase. It may expand the offer to other countries after seeing the response in India.

In an interview,( CPO) Chief Product Officer, Greg Peters confirmed that "An idea we’re excited about — and we’ll see how it goes, we think that giving everyone in-country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have," 

After the Quarantine 3, 2020 results. "Creating an event, and hopefully get a bunch of those folks to sign up." The development was first reported by Protocol 

Previously, when Netflix gave free trials, users had to put in their payment details so, after a month of free streaming, the company could deduct the monthly charge by default. However, users always had the option to cancel the subscription if they wished to. Nevertheless, the StreamFest will not expect any payment details from users and they can stream for free.

On increasing the price of Netflix subscriptions Peters said, "We do an assessment: Do we believe that we’re delivering more value to members?" he said, adding that "a North Star we hold close to our heart in this whole process is we think that we are just incredible entertainment value — and we very much want to remain an incredible value as we continue to improve the service and grow."

In India, Netflix at present offers four subscription plans. The Mobile-only Rs 199 plan offers streaming at up to 480p resolution and can be used only with the Netflix mobile apps. The Basic Rs 499 plan also offers a maximum 480p resolution streaming and can be used on any mobile, TV, or PC, but streaming is limited to one screen at a time. The Standard plan priced at Rs 649 offers Full HD resolution streaming with the ability to simulcast Netflix on two screens at the same time. The highest tier Premium plan is priced at Rs 799 per month and streams 4K + HDR content and can be viewed on up to 4 screens at the same time.

Indian users can get access to Netflix subscription by subscribing to some postpaid plans. Last month Netflix gave access to a few shows and movies to users at absolutely no cost. Netflix gained 2.2 million subscribers worldwide in Quarantine 3 of 2020.

Netflix is still optimistic about the predictions that this promotional offer will add 6 million new subscribers in Quarantine 4,2020 to touch the target of 201 million subscribers globally.