Started Up When She Was Pregnant Battled The Stereotype To Create a Rs 1000 crore Brand!
Women are taking the world to the highest point Today's story is about a woman who is a mother of two kids, CEO, and founder of India's biggest coupon site, and self-styled queen of wealth. Her company MyDala.com calls the burning storm Sardarni Anisha.
In a lengthy conversation, Anisha Singh shares her life experiences, the twists and turns of MyDala's creative journey, and how she came up with the idea in her fourth month of pregnancy.
She grew up in a typical Sikh family in Delhi. She spent most of my childhood with my grandparents because my parents were busy building life. Her dad had just started a business and she had it very hard. She served in the Air Force, so she went to the Air Force School.
As a child, She was an ordinary student. When she went to college, she felt he had made a big mistake. It was an excellent university in Delhi, but the professors did not support her because she was only average. It was hard for me to constantly remember that she had limited talent.
At an early age, she promised that she would never be an entrepreneur because she saw her father, who went through many difficulties when he started a business. He didn't even have the money to pay for my school fees. It seemed like a hard life. He had no motivation and no ambition. One day, my cousin told me about the Discovery Channel and she happened to do an internship with them. As I worked with them, I realized that the world was a little bigger than she thought. After taking an elective at the business school, I did an MBA instead of a Masters's. Fortunately, she met a teacher who kept pushing me and that's how she ended up.
In business school, she saw phenomenal businesswomen. she started an internship with one of them named Julie Holdren. Julie could walk on the water in her head. She had twins, started a startup with 400 employees, and made 30 clicks. she knew she wanted to be like her. She's heard that there are many moments that define you, change you, or alter you, and this is the moment in her life that she finds herself in.
Her parents were horrified. People would tell them that she is too qualified to find a suitable groom. However, they also noticed that she had found a voice and learned to respect and encourage it.
While attending business school, she started working in the Clinton administration on an initiative that helped women entrepreneurs raise funds. This job changed me. Her eyes opened when she saw amazing women who knew no boundaries. The more women she met, the more she was fascinated by this. she worked there for four years.
During this time, she received two job offers. One from Washington and the other from Boston. she decided to go to Boston. It was a very lonely time when she slept in the white city where she was the only dark person. It was the best learning experience though. she started working with an online learning company. After four years, she felt that she would return to India and do something alone. So she went back in 2005 and started working on KINIS (his first adventure).
She realized that looking at your head was not a big deal. In her opinion, the company would have succeeded immediately. However, she had to invest his savings. There was a night he spent crying because he had no money to pay her salary. Fortunately, she had made good intentions in America. They started looking for projects from the digital content space and over time KINIS became a profitable company and signed a joint venture with an American company.
Four years later, in 2009, she was looking for other things. She moved back to the US, getting married, and looking for a job. As she explored different aspects, MyDala fell into her arms. Basically, the only industry started in India at the time was the travel industry, where you need to buy a ticket online and travel offline by air.
At the time, Groupon had just started operations in the US, and going to India seems like a great idea. That's when I came back.
Being an entrepreneur anywhere in the world has its challenges. In India, she thinks it’s more because they’ve started talking about it now. In 2009 there were only three women. The other two no longer work for the same company they started. As a result, it was rare to see a woman entrepreneur in a dot-com position.
In the past, she was condemned for everything, whether it was an attempt to go out and make money while she was pregnant, or with a lot of work. People showed concern for her children, they volunteered for her founders to remove her from her company. But I was fortunate to have great founders who believed in me.
She was condemned for everything, whether it was trying to earn money while pregnant or for busy activities. People wanted to express concern for her children, indicating that the co-founders were kicking her out of her company. However, she was lucky to have great founders who believed in her.
Many people are intimidated by the idea that they are not so good because they were not at IIT or IIM. This is not true at all and I know it more now than anything else. Success standards are always set by the person.
Today, the Anisha Mai Dialla project is worth over 1,000 rupees. It is inspiring for all people and especially for those who are afraid of what people and society say. She overcame all difficulties and works tirelessly to encourage other women.