DailyObjects, A Startup That Provides Platform To Share Global Art Through Quirky Merchandises

As the premier Indian site offering designer and customizable cell phone cases, DailyObjects strives to raise the bar for product design & originality in the country. They use advanced technologies to create products that are as durable as they are delightful. 

Based in New Delhi, Founded by Pankaj Garg, Daily Objects is an e-commerce platform focused on selling designer mobile case covers and macbook sleeves. It  generates $122.2K in revenue and is the latest funding round was a Equity for $1.3M. Dailyobjects's main competitors are Moshi, Printvenue and Chumbak.

Consumers can customize smartphone cases with their pictures or can buy designer cases made by international artists. This way, the startup has also opened up opportunities for independent artists around the globe to express their art.

How it started ?
We were looking for cell phone accessories and quickly realized that cases available in India were all terrible. They were boring, badly made and they peeled, faded or fell apart within weeks.
All their cases are gorgeous and they use the latest MT3 technology, which ensures that they never peel or fade. Don't take the word for it, as you can test 30-day money-back guarantee.

Consumers can customise smartphone cases with their pictures or can buy designer cases made by international artists. This way, the startup has also opened up opportunities for independent artists around the globe to express their art. Among them is Monika Strigel who lives in the countryside of Bavaria in Germany. She worked in the bank business for almost two decades, before becoming a mother. “I totally forgot about my creative talent, being busy with family things,” said Strigel.

“In 2010, my hubby got very sick, I started to doodle again.... A few years later, here I am, selling art to India,” said Strigel, who focuses on fashion glitter designs and animal drawings said Strigel, who focuses on fashion glitter designs and animal drawings.

It's not just art, the startup has also made innovations in the material used to make the cases. It uses a high quality polycarbonate material that enables the cases to be thin, light, and durable to protect the smartphone. DailyObjects' investor Seedfund is impressed with its unique concept and business model that plugs this gap and hence has a high potential for growth.” Also, Daily Ojects’ concept of working with artists and designers from across the world to create an amazing product is very interesting,” said Shailesh Vikram Singh, executive director of Seedfund. 

Current Scenario
Daily Object believes that, today, everyone carries a generic cell phone, leaving room for personal expression. So, whether you want to tell the world you love dogs, Sachin, Tina, or your mom, a custom case is a great way to do it.
Unlike your phone, you can own a dozen cases and swap them around daily. The possibilities are endless. The cell phone case is the perfect Daily Object.

India is one of the fastest growing markets in the world for cellular phones. As smartphones get increasingly commoditised, Indian consumers are looking to individualize devices that are mass-produced yet incredibly personal. Daily Objects is at the core of India’s exploding consumption story. Their design and creative focus, brand-building prowess, coupled with their ability to find high-growth product ranges makes them a unique company that will scale in the years to come.

Future Plan
According to DailyObjects, the market for smartphone cases will increase to Rs 1,500 crore by 2022. The number does project a strong market opportunity to grow in the segment, as unlike other niche markets, this one isn't crowded. The company's first-mover advantage could well help it stay ahead of the competition.