EV Adoption Is Accelerating At Goa-Based BLive, From Ecotourism To Offline Stores.
As of 2018, BLive offers e-bike-powered experiential tours. In the past few years, it has opened 16 stores across India and launched an online multi-brand EV marketplace.
By Ishika Rastogi
Sandeep Mukherjee, buddies for many years, met in Pune before they began their MBA course. Sandeep went on to work in the global advertising planning and approach feature at Nokia's headquarters in Espoo, Finland, and later took up a similar position at Microsoft.
Sandeep returned to India in 2016 and established contact with Samarth. The numerous conversations led them to a decision: to increase the adoption of electric vehicles in India. The duo founded BLive, a tour tech platform that offers guided, experiential excursions on electric motorcycles with the goal of selling sustainable tourism.
The platform uses clever electric motorcycles to present tourists with a new experience of the way of life and historical past of a destination. The founders, to start with, invested about Rs 30 lakh each from their personal financial savings to kick-start the startup.
In 2020, the startup ventured beyond tours and launched an online multi-emblem EV marketplace, presenting e-cycles and e-scooters from brands like Hero Electric Power, Ampere, go, and Lightspeed, to name a few. One of BLive's first offline retail stores opened in 2021.
4 years down the line, BLive has made an impact. It has bought more than 2,000 EVs within the last six months, earning a margin of 10–15% from automobile sales and other services.
The startup, which has conducted over 30,000 Tours, has supplied EV answers to manufacturers including Salarpuria Sattva, health all the time, FAE motorcycles, and Club Mahindra. BLive has grown 1000%, or 10X, within the last 4 quarters and has recorded 16X growth in revenue. What does BLive provide? BLive is a multi-brand EV retail platform with a web as well as an offline presence.
The startup, which has over 16 shops in Goa, Maharashtra, Hyderabad, Kerala, and Karnataka, aims to bring together the entire EV ecosystem of producers, finance partners, and carrier partners on one platform.
According to the founder, India's two-wheeler market sells approximately 2.2 crore devices each year, of which EVs comprise approximately 1%. Kinetic Inexperienced, Ampere, Boom Cars, Dexpress, Miracle, Techno Electra, Esprinto, BattRE, Cosbike, Athre, BGAUSS, Odysse, and Gemopai are among the startup's two-wheeler partners.
BLive, which employs 50 people, expects to have over a hundred manufacturers on board by the end of the year. BLive earns a margin of 10–15% on vehicle income and various services. The founder declined to reveal sales numbers.
According to Mordor Intelligence, the Indian EV market was valued at $7.50 million in 2021 and is predicted to reach $30,414.eighty million by 2027, growing at a CAGR of 28.9% in terms of revenue in the course of 2022–2027.
The marketplace is cluttered with EV brands, and BLive competes with single-emblem shops of electrical-wheel manufacturers and online discovery platforms like BikeDekho. the road beforehand. BLive plans to open 50 new EV charge stations by the end of 2022.
It is going to be adding e3Ws, charging companions, and financial partners and plans to have at least one hundred companions by the end of the year. It plans to introduce some unique experiences to make the EV shopping experience more immersive.
A change and improvement programme is also on the anvil for the imminent festive season. "Our goal is to create 5,000 new electric vehicle customers by the end of this fiscal year," the founder says.