How A Wife's Rejection Of Being A Home Maker Has Caused Couples To empower Countless Women In Their Success Story

Mr. CK Kumaravel, co-Founder, and CEO of the Naturals Salon chain belong to the business family. He was one of six brothers who understood his mother's plight after his father's death, CK was only thirteen years old when his father died. Her mother worked as a housemaid and raised her children. Childhood experience has helped CKK reflect a special focus on women’s talents and abilities, which is not widely used.

When he was young, CKK helped his brothers in their business, but after their marriage, CK planned to do something on his own. It was in 2000, which was also the time when his wife, Veena Kumaravel, founder of Naturals, expressed his desire to become an entrepreneur: CKK joined his wife to start a business as well as help other women start their own independent businesses, as well.

CKK & Veena played the idea of starting an early school, boutique, or salon. It was Veena who chose the salon business and the duo launched their Naturals brand with the aim of providing quality care at an affordable price. Back then, the best hair salon services were only available in five-star hotels, making them from ordinary people. CKK & Veena's knowledge of hair salons was limited, but that did not stop them from getting into the industry and making changes.

It has not been easy for Naturals Salon CKK to grow in more than 680 locations in India. The first six years of business saw a record loss, but with a declining structure. CKK contacted the bank to finance the expansion of its salons, but most refused because the salon business could not. However, CKK continued its efforts when the bank trusted it to be paid, despite its distrust of the salon industry. Until its sixth year of operation, Salon Naturals had a total of six branches, making it the largest salon chain in Chennai.

The CKK business model, which evolved from the ‘Women Empowerment’ philosophy, showed consistent results with a growing number of salons and revenue; An important strategic change that followed the growth was the adoption of a franchise business model, which further stimulated the rapid expansion of the Naturals Salon Business.

After working hard for two decades on a business idea that came about because of his wife’s passion, CKK’s Naturals Salon has done a tremendous job in growing and transforming the industry. The industry that was once considered a taboo industry has not gained popularity because of the efforts of a company like CK Kumaravel. Her Natural Salon brand has been approved by celebrities such as Genelia D'souza and Kareena Kapoor, but for CK, the biggest success is the respect she has for the profession of hairdressers and fashion designers, and the opportunities she has set for women.

The seed of thought that started with the vision of creating opportunities for his wife, Naturals Salon of CKK stands with more than 680 branches, more than 10,000 employees, more than 400 women entrepreneurs, forming one of the largest salons chains in India.