Startups

Mother-Daughter Duo Has A Startup Of Unique Sweet Dishes

Founded in August 2018, by Vedika and her mother, Sonal Tibrewal, Scoopski makes edible cookie dough that can be consumed straight from the jar, baked into cookies, or used as a topping. Vedika is currently pursuing her master's in Food and Beverage Management at Bocconi School of Management in Milan, while Sonal manages the business back home. Many thought her venture was a pastime but she was actualy very passionate about Scoopski, and is still too young to fail.

By garima

Mother-Daughter Duo Has A Startup Of Unique Sweet Dishes

While the older generation endlessly complains about how lazy and impatient they are, 21 year old Vedika Tibrewal started a foodtech startup of edible cookie dough that can be consumed straight from the jar. Founded in August 2018, by Vedika and her mother, Sonal Tibrewal, Scoopski makes edible cookie dough that can be consumed straight from the jar, baked into cookies, or used as a topping.

The seeds of Scoopski were sown when, on an exchange trip to the USA, founder Vedika Tibrewal spotted a new trend rivalling the ice cream parlours-  Edible Cookie Dough Parlours! Back in India, she was trying to wrap her head around bringing this trend to the country, while simultaneously avoiding the time lag of opening up brick and mortar spaces. After some brainstorming and several mishaps in the kitchen, Scoopski was born, India’s richest indulgence, in a jar.

Graduated from St Xavier’s College, Vedika once travlled to US for attending Harvard Summer School. On a trip to New York City with friends, she visited a cafe, Cookie DO Confections. It was swarming with people, including celebrities, queueing up for its unique offering - edible cookie dough.

Vedika was surprised to see the crowd. “I would have never waited that long to try the cookie dough, if my friends hadn’t insisted,” she recalls. After two hours, she discovered something she had never tasted before. “It was super fudgy and indulgent!” A month later, on returning back to India, she realised edible cookie dough was still a foreign concept in India. “Going by the late adopters of trends that we Indians usually are, I was sure it would take a while for this product to take off,” Vedika says.

Today, Scoopski is India’s first Edible Cookie Dough and the nation’s most sinful indulgence yet. Made with care in small batches, it can be enjoyed straight from the jar or baked into soft, chunky cookies. #WorldDoughmination

They use the highest quality ingredients and zero preservatives to fill your jar.Their trademark production process ensures that the dough stays fresh for up to 3 months when refrigerated. Tasting best when warmed up, Scoopski is the Happy Household’s Staple.

Being very young, just 21 at the time of incorporation of the company, the initial days were challenging for the entrepreneur. It began at the time of registration itself when Vedika approached a couple of agents to help her with the procedure. Vedika also recalls how she had to visit and revisit government offices and police stations to get the company registered. “For something that took only a couple of minutes, I had to spend two months doing the rounds of offices. I was not taken seriously,” she adds. 

Vedika tied up with Swiggy, Zomato, and a couple of delivery agencies for local delivery of Scoopski in Kolkata. She focused on marketing, product and business development, while Sonal looked after production and operations. Currently, Sccopski offers 11 flavours of cookie dough, and a prepaid Gift Card. The cookie dough jars range between Rs 300 and Rs 500 and are available in Nutella Chocochip, Caramel Sea Salt, Biscoff, Monster, Mint Chocolate, and Red Velvet flavours, among others.  

Vedika is currently pursuing her master's in Food and Beverage Management at Bocconi School of Management in Milan, while Sonal manages the business back home. Many thought her venture was a pastime but she was actualy very passionate about Scoopski, and is still too young to fail.

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