“Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
One thing you can say for sure about Nidhi is that she breathes fashion. And her personal & professional life resonates with this fact. She has worked with many fashion & lifestyle brands.
The notion of bringing personalization into the ecommerce industry inspired Nidhi to become an entrepreneur. Her startup, Swasti Creations is a one of its kind designer store that offers a complete fashion solution to women who want to stand out from the crowd. With Swasti Creations, Nidhi want to create a fashion space that enables women to make no compromise when choosing the outfit that suits them well.
Please provide a brief overview of your product/service.
What’s you biggest challenged you faced / or facing while your entrepreneurial journey?
When I started Swasti Creations, I had no experience in retail. A vast competition with the established brands.
Tell us about your investments? How you managed funds in initial days of business?
We got our pre-Series A funding through my husband pocket when I launched our first brand Swasti Creation. And since then we have been working closely with mentors to keep going, by strategically managing cash flow and launching collections that are unique and competitively priced.
I love Facebook.com. It helps me relax. Instagram inspires me. Also Whats App! The entire team here uses it.
What habits you changed in yourself to be more productive?
Controling my Temper and being patient not panicking.
Answer in less than 50 words
If you get a chance to start your career again what would you do differently this time?
Nothing at all
Share a quote that inspires you the most.
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs, co-founder and CEO of Apple.
“She woke up every morning with the option of being anyone she wished. How beautiful it was that she always chose herself” Tyler Kent White