Nykaa Launches Artificial Intelligence-Powered Virtual Cosmetics Test Tool Called ModiFace
Indian e-commerce company Nykaa has launched a virtual testing tool based on artificial intelligence. The tool is developed by the French company L'Oreal and is called ModiFace. The tool will use artificial intelligence and allow users to see how a cosmetic product will look on them.
Artificial intelligence technology will help increase user cosmetic shopping experience, especially for makeup enthusiasts. The feature will be available to those who access Nykaa store via smartphone. Read on to find out more about the Nykaa test feature.
The purpose of technology is to describe what a cosmetic product will look like when applied. To do this, ModiFace technology will combine smartphone image processing technology with its own digital product understanding library. The app will display results with the help of augmented reality and color calibration quota by brands that produce make-up products. In short, the feature is similar to how users apply AR-based filters and stickers to numerous social apps, such as Snapchat and Instagram.
How does Nykaa ModiFace feature work?
ModiFace technology uses an advanced face tracking algorithm that detects the physical features of the user's face, including eyes, cheeks, lips, and hair. Once the user enters his photo, the application uses data provided by the companies and applies the virtual cosmetic product on the user's face. While the company says the results will be delivered in real-time and will be a real result, the quality of the results will largely depend on the device used and its color processing power, which ultimately depends on the power of its processor.
Launching this feature, Nykaa beauty eCommerce CEO Anchit Nayar says, “as a digital company, we are always thinking of ways to enhance the shopping experience on our platforms. Our partnership with L’Oreal to introduce ModiFace technology allows us to offer our customers a rich and engaging shopping experience. With the new Al-power trial option, Nykaa customers can now confidently choose from our wide range of options - wherever they are, whenever they want." In an ear where physical contact needs to be kept as low as possible, it is a challenge to get an idea of what a cosmetic product will look like on your face. The ModiFace feature could solve this challenge.