Unicommerce’s Decade-Long Journey To 600M Orders And $7B In Annual GMV
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At some stage in the current festive season sale, Unicommerce, an incorporated SaaS platform for publish-buy experience control, processed more than 14 million orders in a week and suggested a 50% year-on-12-month boom in festive order volumes.
Unicommerce founded a decade ago, has worked with over 15,000 brands and now processes over 600 million orders per year, totaling $7 billion in gross merchandise value.
It claims to be India's largest e-commerce delivery chain SaaS solution platform, processing 20% of India's dropship eCommerce volumes.
During the last two years, the Gurgaon-based startup has focused on expanding its presence throughout geographies, starting with Dubai. It now serves over 15 nations in Southeast Asia, South Asia, and the MENA region, with products being shipped to more than 78 countries.
The sharp upward push in e-commerce throughout India brought about the conceptualization of Unicommerce. As e-tail gained momentum, the task of managing online income manually or with traditional software programs has become increasingly unwieldy and impractical as they are no longer designed to control the precise requirements of eCommerce operations.
The rapid uptake of e-commerce by both large and small consumer groups has resulted in a clear and growing demand for specialized solutions to manage this. According to Kapil Makhija, CEO of Unicommerce, "This resulted in the launch of Unicommerce in 2012."
The platform acted as middleware where sellers should process all their orders from a centralized platform, which supplied them with complete visibility of their stock and online orders.
Over time, in tandem with enterprise necessities, Unicommerce has developed to become a full-stack tech platform that enables brands to provide a more desirable post-purchase experience to their customers.
The platform can manage every aspect of an e-commerce operation, from the time an agency receives an order until the order is delivered to a consumer.
The startup has a crew of over 350 "Unicommrades" (the tech group debts for almost 30%) and has places of work in Delhi, Mumbai, Bangalore, and Kolkata. Between 2012 and 2017, the majority of e-commerce and retail enablement platforms were geared toward small and medium-sized businesses. Via 2017, the startup realized the capability of turning toward large organizations.
The transformation from a company with a focus on SMEs into one of India's largest supply chain SaaS and publish-buy control platforms have been extraordinary, according to Kapil. These days, massive establishments make up 80% of the agency's normal revenue.
The founder claims that "the strong increase in enterprise business became viable as we changed our business practices to satisfy the needs of the big agencies." The founder claims that "the strong increase in enterprise business became viable as we changed our business practices to satisfy the needs of the big agencies."
Unicommerce has again shifted awareness and set its points of interest on the bigger aim of the worldwide market and has adopted market-specific fashions to serve users' necessities. It's now constructing neighborhood groups in India and internationally.
The road ahead Unicommerce claims that in the last two years, it has seen a 200% increase in its client enterprise across the globe. Going ahead, the startup targets a 500% increase in its international business by means of over 500%.
The startup additionally wants to forge a deeper presence in emerging categories like sports and health systems, domestic decor, and nutraceuticals because of "a big increase in capacity in these sectors.
" According to Kapil, "In the last couple of years, we've observed obvious expanding e-tailers from Tier II and Tier III cities in India adopting Unicommerce's platform, and this fashion is predicted to continue in the approaching years." "We recorded a 100% increase in new business acquisitions in the previous fiscal year and we are on the trajectory of a 100% increase in new business for the subsequent 365 days as well," Kapil says.