Meet Jayati Sinha, Who Drew Inspiration From A Disney Show And Decided To Become A Visual Designer

"I've always been a Curious girl who always wanted answers. Every time my mom said something to me I would say 'why'. It's annoying. I've always been a rebel who asked too many questions. I was a person who didn't interact with my family members because I only asked too many questions and not the girls, ” recalls Jayati.

She coped by closing her room, drawing things, and eventually became a career.

Today Jayati is one of the most famous videographers (physical and digital experiments) in the United States. She became a designer, "she had to be paid to ask why and why".

Before moving to the United States in 2017, she liaised with numerous organizations including Viya Home, DeMuro Das, and Artecnica.

Shape your career

After graduating in Lifestyle Products from the National Institute of Fashion Technology in Delhi, Jayati has been involved in many projects and various purposes.

"At college, I was part of a craft project where we went to a village doing metalworking. We interacted with the craftsmen, stayed with them for a couple of weeks, and learned the process. We have redesigned the products for you - products that are more in line with today's times. It was one of the most important projects because it took me on a journey that went far beyond just designing beautiful things, ” remembers Jayati.

Working with artisans who didn't get enough for the beautiful products they created made Jayati sad. His belief that beautiful objects should be made in good condition and not in current conditions made him think.

Shortly thereafter, during her master's degree in Environmental Design in the United States, she became involved in a homeless housing initiative in Los Angeles. He could imagine the future of homeless housing and how it could be improved.

Jayati has explored the stages of personal development and created products that emanate from emotions and life experiences.

She says she is a T-shaped designer who "combines function with a strong visual figure". She enjoys working with colours, patterns, and compositions and believes in the power of visual culture.

As an environment designer at Fuseproject, a design and innovation company headed by Yves Béhar, she contributed to the industrial design, experience design, and strategy team.

While on the San Francisco team, she was involved in a COVID-related ventilation project that proved to be "extremely valuable" as she always wanted to do something in the healthcare industry.

“It's an honour to work with people who save lives for a living and something that I want to do for the long haul. It was my chance to be a part of something big. When people were back at home in quarantine and feeling helpless, I was very lucky to be a part of this project, ”Jayati said.
She recently joined Fjord's San Francisco office as a visual designer and also wants to work on some amazing projects there.

Master the challenges

However, reaching this stage was not an easy task for Jayati. She fought in India to convince people that women "deserved a job" and feel blessed and happy to have a family to support them.

"I think a woman always has these challenges, these power struggles. In the United States, I have had the privilege of working with some very successful women designers and it is very gratifying that this can be achieved by any woman. Of course, it’s sad that sometimes you have to do more to prove your worth."

Designers create innovative products, some of which have to be visually appealing. Adding to the features of the mix makes things complicated, and finding the right balance is the "key to good design."

Jayati says, “My projects are related to human psychology; how people grow and have experience, how people work and what they need when they are imperfect beings and the like. I enjoy doing it personally.

She adds that she sometimes encounters clients who don’t necessarily understand what she’s doing. For them, it may just be a Make it Pretty project, but that's not how designers work, and "products and experience don't work that way."

“Indian culture is associated with these beautiful times and experiences. Dishes know how to create a beautiful environment that revitalizes space, and delights people, so I think this area of ​​design can be very valuable, ” she says.

In the future, Jayati wants to learn more about medical technology and combine psychology and healthcare. These can be 'different health products, environments or experiences.