The RedBus Startup Success Tale-An Indian Online Bus Ticketing Platform
RedBus is an Indian online bus ticketing platform that was founded by three engineers, Sudhakar Pasupunuri, Phanindra Sama, and Charan Padmaraju, from ground zero, who also laboured together at various corporations in Bengaluru before founding RedBus.
By Ishika Rastogi
The 3 Indian engineer entrepreneurs from the Birla Institute of generation and technological know-how are established in Bengaluru, India. RedBus started with a preliminary funding of Rs. 5 lakh.
RedBus gives a ticket booking facility through its Android and iOS mobile apps and internet site. This online bus ticketing platform connects over 2500 bus travelers and bus operators throughout India, Latin America, and Southeast Asia. RedBus is part of MakeMyTrip, India’s main online tour organization, and also a subsidiary of every other leading online travel agency, the Ibibo organization.
RedBus presently runs in international locations like India, Singapore, Malaysia, Colombia, Indonesia, and Peru with an over 20 million patron base and has thus far registered over 180 million journeys. The corporation has accomplished a greater than 70% percentage in the online bus ticketing segment in 2018.
In 2006, redBus commenced its operations by tying up seat reservations with diverse travel marketers through the redBus price ticket reserving portal. The company owns a GDS for bus stock distribution, SeatSeller, and BOGDS, a cloud-computing carrier for bus operators. The bus ticketing platform became mentored on several aspects of the business and was selected for the TiE Entrepreneurship Acceleration programme in 2006.
At the same time, redBus has partnered with Goa Country Avenue shipping agency to release an internet ticketing portal.
RedBus appointed Mahendra Singh Dhoni, an Indian cricketer, as its brand ambassador in April 2019. RedBus partnered with a personal zone fashionable coverage agency in India, Acko General Insurance, to provide journey coverage to cover cancellations, injuries, bus-type mismatch, and baggage loss for its users. At the same time, the business enterprise introduced a partnership with Google Maps and a caller identity and spam-blocking company for mobile devices named Truecaller. RedBus also partnered with an American multinational generation enterprise, Amazon India, to offer a bus price tag booking service on Amazon India.
RedBus has 10,000 buses listed on it, seven hundred bus operators, sells around 5,000 tickets each day, and works in 15 states of India.