"Niwala by Mallika" Proves That Age Doesn't Matter To Follow Your Dream!

A beginning to follow your passion has no time bar. Essence stands out when the desire to create delicious cuisines that combine the aroma of traditional Indian dishes and the goodies of modern continental platters. Mallika has unleashed years of experience in making homemade pickles, in her enterprise ‘Niwala by Mallika.’

In 2018, Mallika invested in the pickle business and set up ‘Niwala by Mallika.’ From a homemaker to a confident entrepreneur, changing the mindset and coming out of the comfort zones, and from talent sharing to talent selling experiencing a long journey with many standards.

These corona times did affect her business but didn’t soak her spirit. She rules the heart of the foodies by offering the best one. Her name epitome as "misri si mithi" sweet dishes and "teekha chatpata" tangy teachers.

Just log on to her site and the mouth-watering tempting images, inviting you to the world of Maa, Nani and Dadi are Aachar. The art of pickling is losing its shine with the new-age generation who love to devour the pickles but don’t want to learn the art of traditional pickling. She comes to our rescue with authentic pickles, made with high-quality raw material, genuine pure spices, and lots of love. The pickles are a hit amongst her clients that boasts of sales across India and as far as the USA too.

About her : 

Mallika is a soft-spoken, cheerful extrovert who wears her heart on her sleeve. She is a popular figure in her circle with her contagious smiles and a great sense of humor. Being the youngest, pampered daughter in a  family, she learned to prioritize relationships and spending time with the family. In 1983, at the very young age of 20, Mallika married Capt. Nitish Misra in Delhi. She plays the role of a homemaker, adopted army life that sharpened her skills. The army with its diverse mix of regions, religions provided her with the opportunities to learn and share new recipes during her course of the journey.

How the idea of "Niwala by Mallika" came? 

Being from an army family, they regularly moved with family on each posting, to a new location. It was a huge reason which never allows her to do something commercially. However, two turning points gave birth to ‘Niwala by Mallika’

While staying in Gurdaspur, they had invited one of their friend, who was the principal of the Institute of Hotel Management for dinner and she planned a Continental cuisine. He was amazed at the menu and tasted every dish from appetizers to dessert. His applause boosts her confidence.

Another trigger was her brother in law, a connoisseur of fine foods. When he tasted the green chili pickle, he commented: “This is better than the pickle that I buy from FabIndia.” On hearing this, her daughter got excited and urged her to bottle and advertise it. That is, when and how ‘Niwala by Mallika’ was born.

Start-up of delicious goodies 

In 2017, when her husband retired they settled down at Noida. In 2018, They set startup for her dream. Her daughter played a big role by encouraging and motivating her and in setting it up. Niwala by Mallika is an effort to establish her own brand identity and is inspired by the first word ‘niwala’ means a bite. 

Right now, Niwala focuses on traditional pickles and gourmet foods, made with authentic high-quality seasonal vegetables in small batches. No preservatives or chemicals are used and the nutritional value of each product is kept in mind.

You can reach Mallika Misra On Instagram at ‘Niwala By Mallika’ or on Facebook. Get more tasty and yummy recipes from her account and shop from her site.

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