Sustainable Accessories Brand Veganologie Desires To Make A Dent In The $3T Style Enterprise.
Based in Dubai by Angana Maheshwari, Veganologie is a sustainable accessories brand that makes use of recycled substances to fabricate products. Angana Maheshwari was seeking out one issue when she moved to Dubai in 2019: a bag that was additionally sustainable "I favoured a bag that I should bring each day while no longer having to feel like I had [impacted] the planet for its manufacturing."
By Ishika Rastogi
Angana says: "I didn't need an excessively prescriptive fashion brand, but I also didn't need a low-quality product."
This led Angana to recognise the need for a brand that could cater to her desires and necessities and led her to begin Veganologie in 2022. My grandparents and parents always prioritised giving back to society.
I've worked with cancer research foundations and with people like Kailash Satyarthi, and that might be in which my hobby of contributing to society and the planet grew, "Angana says. Most of Angana’s early life and undergraduate years have been spent out of doors in India. She finished a bachelor’s degree at the Big Apple college and completed her master’s at the London School of Economics.
In early 2019, Angana moved to Dubai to pursue a career in media communications. Her hunt for a bag made her comprehend the need for a low-priced and sustainable add-on line. In fact, the $3 trillion fashion industry, which accounts for 2% of global GDP, is thought to be the second most polluting industry after oil She thinks that sustainability is a movement rather than a fad. At its simplest, Veganologie makes use of vegan, recycled, or environmentally friendly substances.
The middle Japanese countries appear to be enthusiastically working in the direction of constructing a sustainable fashion regime. According to Safir Anand, "The Arab Fashion Council (AFC) developed the AFC inexperienced Label, aiding sustainable designers in an effort to promote a more moral and responsible fashion company inside the Gulf."
Anand and Anand are experts in IP prison strategy. As an agency that was born at some stage in the pandemic, Veganologie developed the whole thing through digital methods—from designing the goods to locating a third-birthday celebration manufacturing facility. Veganologie has the opportunity to capitalise on this expanding trend and advertise its brand in a way that puts its critical ethos at the forefront.
The Gulf is the main marketplace for Veganologie and it competes with brands like Stella McCartney, Yooxygen, Reformation, etc. Angana says, "It is surely an assignment to compete with established manufacturers." We fluctuate due to the very fact that we commenced with sustainability as our centre point, even as different brands are introducing a new, separate line of sustainable products now.
For shipping within Dubai and Abu Dhabi, Veganologie has worked with a local employer, and for international courier services in countries including Saudi Arabia, Kuwait, Bahrain, and Oman, it has teamed with DHL. Ecommerce is turning into a huge factor inside the Gulf, in particular after the pandemic. Clients who have purchased Veganologie products have discovered that the purchase goes beyond fashion without sacrificing exceptional. " Veganologie bags and wallets aren't just an accessory to look properly; more importantly, they'll be to enjoy correctly.
Understanding that purchasing those gadgets contributes to the betterment of the environment is a huge plus. Whenever I put on my Maze Veganologie bag, I sense pride that I stored 11 bottles from the sea, "says Sheila Narvasa, a client. Veganologie is planning to launch new products created from other varieties of vegan leather-based, along with apple leather-based, mushroom leather-based, cactus leather, and many others. It's also making plans to introduce unisex products in the near future.