You Need To Know The Path To Reach Your Goal, Success Will Automatically Come To You- Mr. Arjun Bajaj

Mr. Arjun Bajaj, an example of success with patience and dedication. He is who started his journey of entrepreneurship at “Daiwa” in the year 2016. His main role at Daiwa is to lead the expansion process.  He was a complete justice to his role.

Recently in one of his interviews, he was questioned about his success and reach. Let’s know about it in detail.

The inspiration behind the product/ service:

Daiwa came up when there was an ongoing problem in the TV Industry. Arjun said most of the brands that time were sourcing their final products from China and assembling it in India but very few brands were truly ‘Make in India’. Not only that the features and functionalities were also not designed as per the needs of the Indian audience. However, Videotex (The Group Company of Daiwa) is looking into the matter and blended both the situations. He and his team started Daiwa which is a complete Made in India TV, Made for India. That is how it all started with the motto to give made in India products.

The challenge that came in between the journey:

The challenge for Daiwa was not just the international brands but also Indian Brands. Daiwa is positioned in the market to bring the best at the best prices. It’s synonymous with bringing affordable luxury to the end consumer hence, price wars came up in online business. Given the presence of the competitor brands in the industry for a long while, Daiwa did see resistance. Besides struggling to make a name for ourselves, they faced challenges like competing brands. However, gradually they had overcome the hardships by best packaging, manufacturing in India and soon become India’s top-selling online brands.

His success Mantra:

Aditya tries to live a disciplined life with targets and goals. He is very punctual and believes in “Work hard and remain focused on your goal”. He always agrees to the fact that difficulties will arise along the way but one should keep on trying until success comes.

Plan for the next 3 years:

His main target for the next three years is to wholeheartedly focus on expanding his company and make it grow three times from today. He further adds that he has seen the market and assures that there’s enough opportunity in the market that he can achieve.

What does Daiwa provide:

Daiwa promise to provide value for money! Yes, it promises to give the best value with the best class technology. Its main objective is to break the myth that good and quality products always come expensive. The company prides itself on offering state-of-the-art technology at low and affordable price points. Today Daiwa’s TVs are top sellers that offer the best technology or the same technology as compared to high-end products at a lower price. The best way to explain would be to take an example, for instance, Daiwa offers 1GB RAM and 8GB internal memory on TVs as compared to the 512 MB RAM other companies provide.

This is how Daiwa works!